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Kohl’s says it added 2 million new customers in 2020, thanks to Amazon

  • At least 2 million new customers visited Kohl's stores thanks to an Amazon returns service that it offers nationwide.
  • The company said about a third of those customers are millennials.
  • "While details of the partnership are confidential, we will continue to see that this is accretive to both sales and profit," Chief Executive Officer Michelle Gass said.

Amazon.com Inc. parking signage stands outside a Kohl's Corp. department store in Huntington Beach, California, U.S., on Saturday, May 11, 2019.Kyle Grillot | Bloomberg | Getty Images

Kohl's said it added at least 2 million new customers last year thanks to an unlikely friend that it has found in Amazon.

"While details of the partnership are confidential, we will continue to see that this is accretive to both sales and profit," Chief Executive Officer Michelle Gass said during a conference call Tuesday morning.

Kohl's began accepting Amazon returns at 10 of its stores in the spring of 2017. By the summer of 2019, the Amazon returns kiosks were rolled out nationwide. The hope has been that the service would drive foot traffic and boost sales.

According to Kohl's, a third of these new visitors were millennials. The company likely hopes it can make these new shoppers repeat visitors.

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