- Daimler's CEO, Ola Källenius, tells CNBC the firm is doubling down on electrification and digitization.
- As attitudes and technologies change, both politicians and companies are looking to embrace low and zero emission forms of transportation.
Sebastian Gollnow | picture alliance | Getty Images
The CEO of Daimler emphasized the importance of low-emission technologies and innovation on Friday, telling CNBC that the automotive industry was "in the middle of a transformation."
"Next to the things that we know well — to build, frankly, the world's most desirable cars — there are two technological trends that we're doubling down on: electrification and digitization," Ola Källenius told CNBC's Annette Weisbach.
The Stuttgart-headquartered firm was "pouring billions into these new technologies," he added, stating they would "drive our path towards CO2 free driving." This decade, he went on to claim, would be "transformative."
Källenius' comments came on the same day Daimler announced its Mercedes-Benz Cars division had sold over 160,000 plug-in hybrids and all-electric vehicles in 2020, a tripling compared to the previous year.
In the fourth quarter of 2020 alone, the German automotive giant said approximately 87,000 xEVs — a term which refers to both plug-in hybrids and all-electric vehicles — were sold.
Daimler added that the share of xEVs at Mercedes-Benz Cars hit 7.4% in 2020, up from just 2% in 2019. Looking ahead, it's forecasting that the share of xEVs at Mercedes-Benz Cars will grow to roughly 13% this year, with several new models set to be rolled out in 2021.
"We more than tripled sales of our plug-in hybrids and all-electric cars," Källenius said in a statement issued on the company's website. "Demand for these vehicles increased sharply, especially towards the end of the year," he added.
New goals, symbolic shifts
The uptick in electric vehicle sales for Daimler comes at a time when both politicians and companies are looking to embrace low and zero emission forms of transportation.
Last month the European Commission, the EU's executive arm, presented its Sustainable and Smart Mobility Strategy. Among other things, it aims to have at least 30 million zero-emission cars on the road by the year 2030.
Drivers' habits do seem to be changing. In the U.K. — which recently announced plans to stop selling new diesel and gasoline-powered cars and vans by 2030 — road users' demand for battery electric vehicles rose by 185.9% in 2020, with 108,205 new registrations, according to the Society of Motor Manufacturers and Traders.
Sales of plug-in hybrid electric vehicles hit 66,877 last year, an increase of 91.2%, the SMMT's figures show. The industry body said that combined, battery and plug-in hybrid electric cars "accounted for more than one in 10 registrations — up from around one in 30 in 2019."
For the month of December the Tesla Model 3 — an electric vehicle — was the best selling car in the U.K.
In Norway, the uptake of electric vehicles is even more pronounced than in the U.K. On Tuesday, Reuters, citing the Norwegian Road Federation, reported that battery electric vehicles accounted for 54.3% of all new car sales in Norway last year. This, it said, was a global record.
Daimler is one of many big automotive firms looking to make big plays in the electric vehicle sector and challenge Elon Musk's Tesla.
The Volkswagen Group, for instance, is investing 35 billion euros (around $42.86 billion) in electric vehicles and says it wants to roll out roughly 70 all-electric models by 2030.
Nissan is also looking to ramp up its EV offering. In an interview with CNBC last month, Ashwani Gupta, the firm's chief operating officer, said a "turning point" had been reached when it came to the electrification of vehicles.
Gupta added that the Japanese company was "ready to address that opportunity everywhere in the world."